One of the most important things you can do is to ensure you are branding your business correctly through digital marketing. As a Digital Brand Manager, we develop an approach for each of our clients with prioritized & cost-effective solutions to ultimately deliver a measurable return on your investment.
How A Strong Brand Impacts A Business
Improving Company Recognition
One of the first things that most people think of when they hear the word brand is a logo. Think of how we instantly recognize the "swoosh" of Nike or the simple, but effective two red circles of Target. As each image represents “face” of a business, a logo is vital because that simple design will be on each piece of advertising, marketing and correspondence. A good logo design is memorable through its simplicity, yet powerful in bringing awareness and leaving and impression for your business. Some of the logo work that we have completed and other branding designs can be view on out graphic design page.
When a company knows who they are and what they represent, the company than becomes a brand. Trust and credibility are built with a professional persona. Potential customers or leads are more likely to purchase from a company that is perceived as polished and legitimate. By effectively branding your business, emotional reactions will come naturally from potential consumers, and those reactions become very important and real influencers.
We take pride in our deep industry knowledge and experience in providing today’s leading digital and creative solutions. We provide our clients with industrial, technical, and creative experience that continuously delivers the outstanding results they’ve come to expect.
Generating New Customers
Branding enables you to get referral business for your company. If you couldn't remember the brand, could you tell a friend about the new cologne or perfume you love? We use the term "brand" for this perception because the goal is for an unforgettable impression. Referrals are by far the most valuable and profitable form of advertising. Word of mouth referrals can only be attainable when your company has conveyed an extraordinary experience with your consumer.
Whether small or large, the most successful companies have a single factor in common. These companies have established themselves as leaders in each of their specific industry by building a strong brand.
Many times, we hear that saying that someone is looking for a career and not just a job. Employees need and are looking for more than just a job— employees are looking for something to work towards. By having a clear mission and set of company values, employees will more likely feel that same pride and work towards achieving the goals and values you have set. Having a solid and strong brand is like a flag representing the company logo that the employees can rally around.
“Excellence in communication, quality work, and client care and understanding is exactly what Digital Evolution Marketing will give you. The time given to learning about my business, understanding my needs, and what I represent was amazing and helped me to develope a Logo that was above and beyond what I could have imagined. I look forward to my future works with Digital Evolution Marketing as I further progress with my business and would stake my name at how wonderful it was to work with Renee Bastermajian. Her insight and critical attention to detail was key in my logo and helping to plan for the future and where to take my business marketing to the next level. I couldn't be more greatful and happy.” - Samantha Travis (Essence Home Healthcare of Illinois)
CEO & Founder
“Dear Renee (Digital Evolution Marketing, John and I wanted to take a minute to document our thanks and our level of satisfaction with the work you have done on our logo, web design, business cards, forms, billing setup, and the list goes on and on. Your level of expertise, effort, and enthusiasm is refreshing to see in a young professional. We wish our business was big enough to employ you on a full time basis - we would be lucky to have you. Please feel free to share this letter with any potential clients as well as using either or both of us as references. We truly appreciate what you have done for us and TrainMSP.” - Stella Kasser (TrainMSP)
“Great service Digital Evolution Marketing. It was a pleasure working with them. They did a fantastic job at capturing the essence of my requests, translating them into a visually appealing logo for my American Ninja Warrior persona. They listened and communicated every aspect of the branding process, in an expedited manner. Looking forward to working with them in the near future!” - Cornel Nitache (Mr. Symmetry Ninja)