pay per click (ppc) management

Pay Per Click has an instant impact and gives your brand a much larger reach and exposure as a result of first page exposure on major search engines.

In the very beginning of the process, we learn about the scope of the client’s business, website, and competitors. Gathering this data will specifically help provide clear documentation and will be used throughout all other phases of the project.

Project Brief

We determine client information, business goals along with all other required information to complete discovery process of the ppc marketing strategy, such as:

a. Reviewing Current Analytics.
b. Assessing Campaign Budget.
c. Setting Business Goals.
d. Target Market.
e. Geographic Location.
f. Campaign Login Credentials.

PPC Audit (If Applicable)

We set a standard for the current Pay-Per-Click (PPC) campaign performance directly based on current analytics and statistics.

Keyword Research

Determine possible target keywords based on the business objectives outlined in the Project Brief and opportunities discovered through the PPC Audit.

Competitive Analysis

Determine the PPC competitors and Ad Copy based on Keyword Research and locate areas of opportunity and risk.

Phase 2: ppc marketing strategy

Assemble an all inclusive PPC plan of action that clearly outlines all deliverables and measurable business goals.

Paid Search Strategy

Determine the Paid Search campaigns along with Ad Copy, Landing Page suggestions, Targeting Methods and Proposed Budget.

Measurement Strategy

Assemble measurable short-term and long-term goals to assess campaign performance.

Phase 3: campaign setup + landing page creation

Follow through with the landing page suggestions from the PPC Marketing Strategy through collaboration with the client or development.

Landing Page Design (Optional)

We can create new landing page designs for optimal conversion along with strong calls to action for brand new campaigns.

Campaign Set-Up

Edit existing or create new campaigns based on the Paid Search Strategy.

Landing Page Implementation

Edit existing or create new landing pages for the new campaigns, make sure that the conversion tracking is applied, and that the page load time is at a minimum.

Phase 4: optimization

Monitor and fine-tune the campaigns based on performance of ad copy, keywords, and landing pages.

Short-Term Adjustments

Adjust bids, landing pages and ads based on short term performance indicators, which can be daily or every 3-4 days.

Campaign Adjustments

Make more permanent adjustments to the campaign based on trends that are determined over time, which is weekly, biweekly or monthly.

Phase 5: analysis + reporting

Provide reporting that includes complete breakdown of campaign performance, key performance indicators, and goal tracking. Based on the results from the reporting, we will adjust the project plan accordingly.

Monthly Performance Report

Record current position of goals, campaign metrics, tasks accomplished, and plans for the following month.

Quarterly Review

In depth overview of campaign and improvements to the PPC project plan based on the results achieved.

Tell us about your project

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PPC Management

Paid Search Advertising

Video Advertising Projects

Display Advertising Campaigns

PPC Remarketing
Campaigns

Social Advertising Projects

Our case studies

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Chicago Exterior Home Renovations Company

AJ Exteriors

Doubling their website traffic after optimization, and an increase in overall sales with social…

Chicago Ninja Academy

Ranking #1 on over 15 competitive ninja warrior key search terms!

Testimonials

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“Digital Evolution Marketing does amazing work. They really took the time to get to know me and my business to breath new life into my business. Not only was my re-designed website from them visually appealing, but I gained a new level of consistency across all the different platforms I use for my branding. I interviewed several marketing firms before I retained Digital Evolution Marketing, and I'm glad I made that choice.” - Nate Aye (Chicago Ninja Academy)

Nate Aye

President

“Excellence in communication, quality work, and client care and understanding is exactly what Digital Evolution Marketing will give you. The time given to learning about my business, understanding my needs, and what I represent was amazing and helped me to develop a Logo that was above and beyond what I could have imagined. I look forward to my future works with Digital Evolution Marketing as I further progress with my business and would stake my name at how wonderful it was to work with Renee Bastermajian. Her insight and critical attention to detail was key in my logo and helping to plan for the future and where to take my business marketing to the next level. I couldn't be more greatful and happy.” - Samantha Travis (Essence Home Healthcare of Illinois)

Samantha Travis

CEO & Founder

"Renee and her team at Digital Evolution Marketing have truly gone above and beyond all expectations with the marketing services they have provided my company (AJ Exteriors). We have seen significant improvement in our company, getting more website traffic, sales leads and overall brand awareness thanks to DEM's marketing efforts. They live up to their message as being a full-service marketing agency. Listed are all the services we had used DEM for (all of which, we have been delivered with great quality and service): Search Engine Optimization on our website, Website Content Writing, Blog Management, Company Branding, Social Media Marketing graphics and copywriting, Pay-Per-Click set-up and management, and Graphic Design for brochures, postcards and more. Thank you, Renee, so much for everything and we look forward to continue working with you!"

Adam Joniak

President

I hardly ever get excited to write a review like I am for Renee today! I am a New Business Owner and called Renee to consult with her about designing my website for my business. We made an appointment and she came and was so patient and thorough with me during our meeting because honestly I have zero technology skills. I learned so many things from her, she is so knowledgeable and efficient and kind. She wanted to save me money and only she would know how to do that because she could have easily told me that all these things I wanted had a cost. I have never been happier to work with someone like her. She is really Amazing!!

Jamie Giannone

Owner
(Rosie Glow Skin LLC)

We've been working with Renee to have our website Search Engine Optimized. She has been fantastic, and has consistently gone above and beyond to make sure that we were completely satisfied with the work. There are two huge reasons why you should work with her: 1) complete transparency, 2) she takes responsibility and won't leave you high and dry. I'm a layman, I don't understand the technical language, which always creates a concern about whom you can trust. Unlike everyone else who seemed more concerned with selling us an overpriced website, or putting us on a book of business as a receivable, Renee was up front and transparent about the work she was doing, and how much it would actually cost. She worked with us to keep pricing fair, and advocated for our financial interests, when she had no real motivation to do so. What all of this means is that this is someone that you can actually trust to put your interests first, and work to make your business a success.

Anthony Davis

Attorney at Law

I can’t say anything but good things about Renee! She has absolutely exceeded my expectations and continues to. She is constantly adding additional things to my website and keeping it up-to-date without me even asking. She is extremely knowledgeable and has been the biggest asset to my business. She has tons of creative ideas and is always giving me unique advice on how to grow. I strongly recommend Renee, she is the best!

Taylor Leven

Owner + Hair Stylist
(Headspace)

West Suburban Limousine has been working with Renee and the entire team at Digital Evolution for a couple years. They have helped turn our 54-year-old business around, making our online marketing approach targeted, efficient and effective. Digital Evolution has helped take our company into the modern age and we couldn't be happier with their broad range of marketing services, each of them customized to fit our needs at an affordable rate. The results have been positive and measurable! Great ROI.

Scott Simkus

Vice-President Operations

I went to Renee for help getting my business on Google and was extremely happy with her quick and professional work. Not only did she get my business online, but she also took the time to answer any questions I had and walk me through the process so I can make the most out of this new advertising tool!

Jake McVey

Real Estate Agent
(MLS #706440)

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