Pay Per Click Management

Pay Per Click (PPC) Management

Pay Per Click has an instant impact and gives your brand a much larger reach and exposure as a result of first page exposure on major search engines.

PHASE 1: Discovery

In the very beginning of the process, we learn about the scope of the client’s business, website, and competitors.  Gathering this data will specifically help provide clear documentation and will be used throughout all other phases of the project.

Project Brief

We determine client information, business goals along with all other required information to complete discovery process of the ppc marketing strategy, such as:

a. Reviewing Current Analytics.
b. Assessing Campaign Budget.
c. Setting Business Goals.
d. Target Market.
e. Geographic Location.
f. Campaign Login Credentials.

PPC Audit (If Applicable)

We set a standard for the current Pay-Per-Click (PPC) campaign performance directly based on current analytics and statistics.

Keyword Research

Determine possible target keywords based on the business objectives outlined in the Project Brief and opportunities discovered through the PPC Audit.

Competitive Analysis

Determine the PPC competitors and Ad Copy based on Keyword Research and locate areas of opportunity and risk.

 

PHASE 2: PPC Marketing Strategy

Assemble an all inclusive PPC plan of action that clearly outlines all deliverables and measurable business goals.

Paid Search Strategy

Determine the Paid Search campaigns along with Ad Copy, Landing Page suggestions, Targeting Methods and Proposed Budget.

Measurement Planning

Assemble measurable short-term and long-term goals to assess campaign performance.

 

PHASE 3:  Campaign Setup & Landing Page Creation

Follow through with the landing page suggestions from the PPC Marketing Strategy through collaboration with the client or development.

Landing Page Design (Optional)

We can create new landing page designs for optimal conversion along with strong calls to action for brand new campaigns.

Campaign Setup

Edit existing or create new campaigns based on the Paid Search Strategy.

Landing Page Implementation

Edit existing or create new landing pages for the new campaigns, make sure that the conversion tracking is applied, and that the page load time is at a minimum.

 

PHASE 4: Optimization

Monitor and fine-tune the campaigns based on performance of ad copy, keywords, and landing pages.

Short-Term Adjustments

Adjust bids, landing pages and ads based on short term performance indicators, which can be daily or every 3-4 days.

Campaign Adjustments

Make more permanent adjustments to the campaign based on trends that are determined over time, which is weekly, biweekly or monthly.

 

PHASE 5: Analysis & Reporting

Provide reporting that includes complete breakdown of campaign performance, key performance indicators, and goal tracking.  Based on the results from the reporting, we will adjust the project plan accordingly.

Monthly Performance Report

Record current position of goals, campaign metrics, tasks accomplished, and plans for the following month.

Quarterly Review

In depth overview of campaign and improvements to the PPC project plan based on the results achieved.

We’ve got enough experience to create award winning campaigns on Google AdWords, Bing, Facebook, LinkedIn, Twitter and YouTube.

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PPC Management

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