It is essential to know the way of your recipients in order to accommodate towards their expectations, attitudes, and culture.  Try to assemble as much relevant details about your audience as you can from your email signup form.  A few examples of information that can be asked to include are company, title, and location.  Only ask for relevant information that we will use to separate your email strategy marketing campaigns.  Requesting for too much information can lower your email signup rate.

Our team is ready to design, build and supply an email template for communication with your audience as well manage your email marketing campaign to lead to dramatic shifts in your sales and profitability.

Our design team will structure your emails to accommodate towards your goals and your target market.  Through measured placement of powerful calls to action and supported relevant images, we will optimize your click through rates.  The intention of an email is to initiate clicks and bring traffic to your site.  Once you bring the recipient of the email to your website, it is important to implement the subscribers’ expectations and gain a conversion with the use of a proper landing page that shows components of the email to create a consistent user experience.

Nobody likes to receive an email that isn’t addressing their specific wants or needs. We send relevant messages to recipients who look forward to them through use of segmentation, analytics, and past user activity.  All of our email marketing strategy campaigns take advantage of A/B testing options to measure and optimize your click through and open rates. This helps to make sure that your newsletters are created to email best practices, as well as brand-specific data that allows us to create an email that is perfectly tailored to your customers.

In order to make sure your email strategy marketing campaigns are getting the best possible ROI, extensive tracking and measurement of results is required. We make sure that statistics like open rate, click-through-rate, and hard and soft bounce rate are all tracked and measured. We also measure what percentage of your overall traffic is leading to actual sales, so that you can see how much email marketing is helping your business to grow.