The A9 Algorithm
Amazon is one of the biggest e-commerce for selling and buying products online. The tool for Amazon’s search engine is known as an A9. It is an algorithm that Amazon uses to rank their top search product on the market place. As Amazon is becoming the biggest e-commerce platform, having a better understanding of the SEO as well as developing an effective strategy can help improve your Amazon search engine rankings.
The Secrets of Amazon Search Engine Optimization
A9 is a very simple algorithm that is pretty much the same with search engine optimization as it would be for any other website. However, to increase visibility of your product search on Amazon you need to pay attention to your buyers and optimize for the Amazon search engine.
Listing Titles
Your product title is one of the keys to optimize its Amazon search. Make sure you use a relevant keywords for your product because search engines place the most relevant keywords first. Your title should contain the brand name, key feature/s, product line, product type, color, and size. However, an effective product title is depending on how you order those elements.
- Utilize Product Character Amazon has a 250 character limit, and i suggest you to use all of it. Utilize as many characters as possible within the product title sections. Therefore, the most relevant keywords will most likely appear on the Amazon top search engine. Let’s take a look at the example below!
The key word of the product I chose is “Beach towel”
The title of this product contains all the essential elements like brand, key feature, type, color, and size.
Images
YES, images matter! You can use up to 9 images on Amazon, the more infographics you use, the more likely that the buyer will be purchasing your products. So, I would suggest you to have all 9 images of your product. Use images to demonstrate the size of the product and showing how to use it.
Reviews
Your reviews speak for your products. Make sure you monitor and respond to your reviews. Most buyers tend to look at the reviews before they deciding to purchase a product. Pay attention to your reviews. Give thanks to all positive feedback and respond with respect to any negative reviews. Always remember, positive reviews from previous buyers will most likely influence others buyers to purchase your product. So, keep up with your sales by kindly asking your customers to review your product that they purchase within your Amazon store.
Product Descriptions
In this section, your aim is to convince the potential buyer to purchase your product. Describe what your product offers and create a story of your products that is compelling. Product descriptions do not necessarily impact the ranking, however, it helps increase the visibility of your products on Amazon.
“Additionally, well-written copy with a strong call to action can certainly have an effect on conversions” – Bryan Bowman from bigecommerce.com
Test your Amazon Keywords with 3 Simple Steps
1). Search for your keyword and see where your rank for keywords
2). Then, go and add keywords to your title
3). Search for your keyword one more time and see if your keyword has improved.
If you want to learn more about Amazon keywords, Startupbros has provided a complete guide on Amazon keyword
Now that you have unlocked the secrets of the Amazon search engine, take action now to start improving your Amazon search engine rankings!
