You might be asking yourself, exactly what is link building and how it works with Search Engine Optimization (SEO). In the process of SEO, it’s more than just using keywords and content to optimize your website. One of the essential parts of SEO is “Link Building”. It’s a process that allows users to crawl from one site to another site. This process involves exchanging links with other websites. Getting another website to link back to your website is also known as backlinking.
Why is it important for SEO?
If done correctly, link building can help increase traffic to your website. It is a signal to search engines that determine the most relevant links in the search results. The more links you have pointing to your website, the better chance it has to appear in the top search engines. Thus, link building is vital for SEO! Without links, you have less of a chance for search engines to rank your website on the search results. Moreover, it also helps promote your website and develop relationships with other websites.
How does it work?
A backlink is what Google uses to determine the quality of your website. It’s also known as external link where other websites link back to your page. Google rewards websites that receive high-quality backlinks. The more people link back to your website, the more likely for your website to appear on the top rank of a search engine! It’s the way for a business to build credibility and reputation of their website. When you get another authoritative site to mention your website, this, in turn, helps you with search rankings.
For example, if you own a restaurant business, you can reach out to the blogs of food critics to come taste and review your food & service. Ask them to link your website within their review, so that people can click on it. In turn, you can also provide a blog posting for the food critic, providing a link for link exchange while also building an important relationship. It shows a legitimate and reputable business in the eyes of the search engine and visitors.
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Type of Links
Links are basically navigating the website and works as a signal of relevance in search engine. Within your content, you can use internal and external link building to help with your search engine optimization (SEO).
Internal Link
Internal link is a hyperlink that directs to content within your website. The benefit of internal link is to help your audience stay and engage more within your website. It’s also helps build SEO for your website because search engine will crawl from one page to another page within your page. Adding more internal links to your web page will help improve ranking within search engines.
External Link
As oppose to internal link, external link is linking page outside the website. External link can be used to provide or support information that relating to your content. When linking outside of your webpage, you want to make sure that the webpage is trustworthy and relevant to your content. The quality of your external link will help build credibility of your website.
If you have any questions about link building feel free to request consultation and talk to one of our marketing specialists!
