Marketing for Restaurant Tips: 15 Effective Strategies

Are you looking for some ideas on marketing for restaurants to help improve your business?

The restaurant industry is very competitive, especially if you are a local business. Some of you might face a challenge on how to gain more customers. Marketing for restaurants is important as many restaurant business did not realize that marketering play a main role of helping business grow and become successful. However, the key to success is about taking on the effective of marketing strategies. So, we are going to share with you some marketing for restaurant tips that would benefit your business.

 

Here are 15 Effective Marketing for Restaurants Strategies

1). Email List to Sign up

One of the most effective marketing for restaurants is Email subscription. You can simply make a subscription list of your customers by asking them to fill out their information like name and email address. Having an Email list to sign up is a great way for you to keep track of your customers because it helps maintain a relationship with them online. Also, it’s a great way to let your customers know about the promotion or event of your restaurant. Therefore, this will keep them coming back to you.

 

 

2). Engage in SEO

Engaging in Search Engine Optimization (SEO) will help improve your search ranking. It is one of the great tools for marketing to help your local business appear on the top rank on search engines. In short, SEO is when you strategically utilize your website structure and content.  This way when your audience searches a particular keyword phrase in the search engine relevant to your business, your website will display as one of the first results.  When you optimize your website the right way, you will come on top of the search results!

 

3). A Section to Order Take-Out and/or Reservations on your Website

User experience is what we called when customers are pleased with how easy it is to use your website. Customers like it when things are convenient. So, having a place to order take out or reservation would help create traffic for your website as well as making it easier for you to manage your restaurant. It would also be easy for customers to go on your website and use your service online. Not to mention it is a great way to store your customers’ information for their next time purchase or reward program.

4). Loyalty Program

This is one of effective marketing for restaurants. Providing a reward program for your customers will keep them coming back for your business again. The loyalty program will help you easily get in touch with your customers and build a deeper relationship with them. Your loyalty program could be as simple as providing a punch card for them to use every time they visit your restaurant.

 

5). Creating Buzz

Reach out to your local blogger and ask them to come taste and review your foods. You can offer them a discount or special items to show appreciation. This way it will help spread the word about your restaurant. These bloggers might have more than thousands of followers if they talk about your restaurants, you can reach to many new audiences.

 

6). Monitor and Respond to your Reviews

Reputation of your restaurants is very important, so you want to make sure that you are showing customers’ appreciation. You want people to talk and spread the word about your restaurants, so monitor and respond to reviews on Google Reviews and Yelp. Give thanks to a positive review and provide solutions to negative reviews with respect.

7). Get on your Social Media

Everybody’s on social media, so get active on your social networks! There are so many social media sites such as Facebook, Instagram, Twitter, etc. You could pick whatever social media networks that suite your business the most, and use it to market your brand and communicate with customers. Interact with your customers online will help build a long-term relationship with them. You can use social media to show off what the males look like as well. Great way to promote your restaurant because it’s cheap and easy.

 

8). Facebook Advertising

You can take the advantage of this social media site for paid advertising. With Facebook advertising you can discover your specific audiences. Facebook has a great tool for your business, for example, you can use Facebook to discover your demographics. I have talked about using Facebook to explore your target market in the last post. If you are interested about Facebook ads here is the link to the post.

 

9). Creating Content on Social Media

Keep your social media exciting and having fresh contents. One of my favorites would be using a #hashtag. It’s very simple and could be used on several social media sites. It is basically helping to create a campaign for your restaurant, so this way you are establishing your brand for your audiences to talk about it.

 

10). Offer a Special for your Social Media Followers

Give thanks to your followers on social media by offering them a discount or free sample. You can ask them to like/follow your social media networks or even ask them to use a #hashtag. This will be a great way to promote your restaurant as well as attracting new audiences.

 

11). Blogging

Start blogging about foods related to your restaurants. The content on your blog can attract audiences and they can share your blog on their social media networks. Results, people will know more about your business. Moreover, blogging also helps with SEO because it’s using focus keywords that are commonly searched by your customers. Creating relevant content with these searched terms, it what will bring more visitors to your website, gaining brand awareness and ultimately more business!

Orbit Media Studios talked about Blogging Statistics and Trend in 2017. You can check it out here

 

12). Functional Website

Optimize your website, makes it professional and easy for visitors to browse. Functional website should have less clicks and easy navigating. Having a professional website help creates credibility for your business, and make customers want to experience your restaurant.

Talk to one of our specialists and consult with us about professional website service.

 

13). Run a Contest

Bring it on! Running a contest for your restaurant will be a great way to spread a word about your business. Encourage customers to participate in the contest. You can create a simple contest like asking visitors “Like” you Facebook business page and share a specific post on their personal page to receive a gift card or discount.

Here are some of restaurants contests ideas that you might like.

 

14). Participate in Food Festivals

You can participate in a local event, so more people know about your restaurant. This is a great opportunity for you to show them what you got. Bring out your best dishes, and let people know who you are!

 

15). Hands Out Samples

This is one of the classic methods of marketing for restaurants. People can get a taste of what you got by handing out sample of your best dish. It’s simple and it helps create brand awareness for people that pass by your restaurant.