La Scarpetta


La Scarpetta, is a family-owned Italian restaurant based out of Addison, Illinois.  One of the key challenges for this newer business, is that many customers were confusing their location with a previous business. They wanted to heavily market themselves online, developing their brand/identity separate from the previous business.




To develop their brand/identity online.  To generate new customers and create "buzz"


-  Generating on-site content, focusing on competitive geo-targeted keywords pertaining to Italian restaurants and food.  

-  Building their name throughout search-engines via citations; generating reliable backlinks.  

-  Lastly, removing all search engine content of the previous business that occupied the client's address.


Optimization for the website was completed mid-December in 2016.  

Comparing 4th quarter of 2016 to first quarter of 2017; increase in Sessions by 165.60%, increase in Users by 175.72%, and increase in Pageviews by 177.26%.  

La Scarpetta is now ranking #1 to #4 position for the following keywords; "restaurants in addison il," "addison il italian restaurants," "italian in addison".

+165.60% Sessions

+175.72% Users

+177.26% Pageviews

From The Client

"Renee did an awesome job with my search engine optimization for my business website. She also does amazing graphics for any upcoming specials and events I  have.  She definitely cares about what she does and gives her all to make sure I am completely satisfied with every task she takes on.

Thank-you, Renee.  

I am looking forward to working with you again in the very near future!"

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