West Suburban Limousine: Rebranding Strategy Case Study
- March 7, 2018
- Brand development, branding, marketing, Online marketing
2018 has started up and we indulge in a time of great news and opportunity. Since the use of technology has grown and truly outdone itself we have seen the importance of staying up to the present-day. This case study has proved how a rebranding strategy is beneficial. The process is lucrative and has done the company West Suburban Limousine (WSL) great pleasure!
Rebranding Strategy
Digital Evolution Marketing has proudly been working side-by-side with WSL in the rebranding of their initial trademark. Our marketing initiatives with WSL include in assisting with their social media marketing, eBlast campaigns, while adding a new weekly blog feature. For the rebranding strategy five areas always remain the primary focus to each campaign: Marketing, Technology, Customer Service, Safety and Community. Staying in-focus to these five areas throughout the marketing rebranding strategy is the driving factor to maintaining and growing their clientele relationships. In less than ONE YEAR, WSL become one of the top leaders in their market through our effective marketing campaigns.
Yes, we said it – they are now a top industry leader! Taking advantage of their rebranding really let them step their game up. Receiving the top 5 nomination as the ‘Operator of the Year’ for the International Luxury, Coach & Transportation Show. With there being over 12,000 limo companies in the United States alone and, WSL making the TOP 5, this is a pretty incredible accomplishment!!! National Limousine Association asked WSL to showcase their success at the this annual event being held in Las Vegas at the Mandalay Bay Resort and Casino beginning March 11th through the 14th.
Now how did West Suburban Limousine create this outstanding turnaround and success? Well, here at Digital Evolution Marketing we make sure each of our clients reach their full potential!
Evoke the Consumer Mind
As society grows, it’s important to adjust as we can. Whether it’s marketing, communication or an overall new look, these factors play hand-in-hand to create a companies success. Digital Evolution Marketing gradually expanded WSL social media and updated their look. Keeping up with modern times, whether it’s small or big. Promoting WSL’s new app and safety reliance. Respectfully following up on clients questions and concerns. While advertising through other online mediums in order to reach new and returning clients!
Not all ride-sharing applications are safe. Uber can’t guarantee your safety because many imposters or accidents can take place. Regular people sign up to drive their own vehicles, but might not have chauffeur experience. By riding with an Uber driver with no experience, I was in a minor accident during my ride. Claiming the driver was an imposter. But still using an Uber registered plate. The customer service felt no need to address the concerns after the incident. But instead, blame me.
Business or a special occasion, unneeded incidents aren’t something we have time for. Relying on a company who is responsible is critical. DEM has made sure West Suburban Limousine clients are heard while guaranteeing their proper customer service. The new and improved consistency of online interaction with clients has developed a well-assuring relationship with the company.
A New Day at WSL
The progress since last year has created great opportunities. Reaching their goal of a top leading service in their market. This rebrand is the reason for their success. Digital Evolution Marketing put a strategy into play and created a new change that wasn’t always available for WSL. Today, the opportunity for growth is greater than ever. Being able to channel out to clients, advance in technology, and create a new look has allowed this company to flourish!
This new look has turned WSL around. Starting from their social media, all the way up to their overall services. Proudly operating as one of the top safety records for ground transportation in the Chicago-land area. West Suburban Limousine and DEM are pleased to see the dedication and turn around within the company. Updating their brand has put WSL on a road of growth, impacting the company very well. West Suburban Limousine receiving the nomination for the Operator of the Year award has proven just that! Digital Evolution Marketing is pleased to be apart of the work that went into play of this progress and looks forward to continue being a part of their growth!
